The Brief: Develop a brand new UX concept for a Real Estate app by merging the best parts of Zillow with Bumble!

The Solution: Starting with the New York City Real Estate market, we built an iOS and Android app experience that customizes real estate selections based on your preferences and swiping history. The goal was to design a uniquely simple experience and allow users the surprise and delight of the popular dating apps while delivering meaningful and personalized real estate recommendations based on the user preferences.

The experience begins with a simple onboarding to determine the user likes and dislikes. Once they’ve established the baseline preferences, a user can begin swiping properties which in turn refines their upcoming recommendations based on a 14 point algorithm structure that ranks each property against a variety of binary and also qualitative factors.

The Results: The app has a 4.8 rating on both the Apple and Google Play stores. The app has been featured on TechCrunch , Architectural Digest , The Wall Street Journal and AdWeek.

My Role:

Account Management

UX Research

User Journey Development

UX Design Direction

Creative Direction

Algorithm Design

Software Development Lead