The Brief: Brookfield Properties are experts at Placemaking which is the ability to dream of and construct new destinations around the world. One of their latest projects is Manhattan West; a new neighborhood located just west of Moynihan Station in New York City. This location is home to a variety of mixed use space, retail, residential and office. It also plays host to a large public space centrally located within the 2 square blocks of the development. Manhattan West Tower 2 will be under construction until 2023 and as such requires a large “shed” structure installed onto the plaza to protect from the construction above. This created a wonderful opportunity to utilize the existing elements in a new way to generate foot traffic through the plaza.
The Solution: Working with the necessary structural components such as the “shed” as well as the planter beds; we designed, developed and installed a whimsical lemon garden aimed to be a destination which encouraged people to spend time, take pictures and interact with the various physical and digital touchpoints throughout the plaza.
The Results: Citrovia opened to very positive fanfare making publications such as: The New York Times, Architectural Digest, The New Yorker, Fast Company, Time Out and more.
My Role:
Creative Direction
Co-Project Lead managing technical and construction teams
Software lead (UX, Design and Deployment of EMS, CMS, AR Web App and Interactive e-Ink display software)
Onsite Installation
QA & UAT
Technical Support
Role: Interactive Programming / AV, Interactive System Design and Install
Partners: Studio Joseph, Dome Collective, RadicalMedia, South Side Design & Building
End Client: Museum of the City of New York
The Brief: Develop a highly interactive and engaging series of digital installations to help celebrate 100 years of film, photography, literature, Art, music and fashion in and about New York City. Each component of the exhibit should work in concert with each other to create an overall customer experience that enhances all of the media formats. Users should be able to move freely throughout and experience the exhibition either passively or actively without a decrease in user experience.
The Solution: In partnership with Exhibit Design firm, Studio Joseph and DOME COLLECTIVE and content producers, RadicalMedia, we helped to concept, build and install 5 key exhibit areas. Each area was designed to engage users by presenting a library of various media types in their absolute best light. The exhibit included an immersive theatre, an interactive lighting and music installation, projection mapping, an “Place and Learn” RFID-enabled room and a series of embedded displays throughout the exhibit to create a consistent and themed experience.
The Results: Extended Visitor demand for the exhibit led to scheduled show times for the immersive theater.
My Role:
Network design and deployment
Technical Design
Onsite Installation
Software Lead for Interactive Exhibit
Projection Mapping
Brightsign Programming
QA & UAT
Technical Support
The Brief: The founders of Nala Pod reached out when they realized that a key differentiator between their product and other privacy/lactation pod products would not only be a stunning industrial design aesthetic with never before seen amenities but would also be a smart ecosystem offering customization through technology. The goal was simple, how do we design a series of technical systems that achieve comfort, customization and sustainability.
The Solution: Working closely with the world-class product design team at Pensa , we not only designed and speced a world class system but also later helped to deploy the technological components that facilitate: Scheduling, Lighting, Security and monitor the overall system health.
The Results: Nala Pod has successfully launched their pilot pod in the heart of New York City with several more scheduled for installation in the coming months.
Role - Managing Director, Executive Producer, Technical Director for Gramercy Tech
End Client: The Frazier Museum
Production Client: Imagination
The Brief: The Frazier Museum in Louisville, KY is considered the start of the Bourbon Trail. To celebrate the rich history of this notable landmark, the Frazier Museum was for an experience that would allow museum goers to freely explore the rich history and heritage of Kentucky Bourbon.
The Solution: The experience allows users to discover the people, places and historical milestones of Bourbon. This is accomplished by via a rich database of images, videos and text fed to the table by a fully featured CMS that controls all aspects of the experience. The experience ties together the people, culture and industrial factors that give Kentucky Bourbon its rich history. Users can explore by navigating a simply menu system which helps to tell the story of Kentucky Bourbon. The exhibit is also bookended with two 90” displays which showcase the most viewed content to give the room a glimpse into what is the most viewed aspects of the history of Kentucky Bourbon.
The Frazier Museum opened the exhibit in 2018 to rave reviews and increased visitation.
In The News:
Nunn Center Oral Histories Toast The Bourbon Trail Welcome Center
My Role:
Executive Producer
Software Lead for CMS & MultiTaction Screen Front End
QA & UAT
Onsite Installation
Role: Managing Director, Executive Producer for Gramercy Tech
End Client: AKC Museum of the Dog
Production Client: Imagination
The Ask: The American Kennel Club commissioned a companion mobile application for the newly finished Museum of the Dog in New York City. The app intends to provide museum goers with an in depth experience using augmented reality to highlight key components of the artwork on display. The AR overlays enable attendees to quickly identify dog breeds and learn more about them as well as take pictures with the museum mascot, Arty the virtual dog. In addition to the AR features, the app facilitates a scavenger hunt which leverages a bluetooth beacon infrastructure installed in the museum whereby users can walk to various areas and be notified to embark on a hunt to find and learn about several key works of Art.
My Role:
AR App Software Lead
Creative Director
UX Research Partner
Prototyping & Playtesting
QA & UAT
ASO (App Store Optimization)
Deployment (iOS & Android)
Role: Managing Director, Executive Producer at Gramercy Tech
End Client: Delphi
Production Partner: Imagination
The Brief: Delphi Auto was set to have one of their best CES events with a number of important announcements. To support their advances in self-driving vehicle technology, we had a number of opportunities to communicate the features and benefits via several different touchpoints.
The Solution: We generated a series of large touchscreen experiences to support the sales team explain how the new innovations in self-driving technology will change the course of all forms of transportation. Each touchpoint aimed to tell a piece of the entire story from personal travel, to public transit, to municipal vehicles as well as the infrastructure to support the self-driving ecosystem.
What Was Delivered:
Design and Development
Multi-user Hololens Experience
Largescale, multi-touchscreen walls
3 x 50" Touchscreen Displays
Onsite setup and support
The Results:
Estimate 10,000 visitors to the invite-only exhibit
Over 800+ Hololens Experiences
My Role:
MR Creative Direction
MR & Immersive Display Software Lead
QA & UAT
Onsite Installation & Deployment
Onsite Event Support
Role: Creative Direction, System Design, Interactive Programming / AV, Install & Support
The Brief: Brookfield Properties has entrusted The Cuttlefish to help build and support multiple immersive marketing suites. The work ranges from design and planning to content strategy and customer experience to buildout and content production. Each suite includes large scale digital signage with supporting infrastructure as well as full system automation.
The Results: 4 Markets deployed & 10 Systems supported
My Role:
Creative Direction
Network Design and Deployment
AV System Design and Deployment
VR Software Programming Lead
System Automation Lead
Interactive Display Software Lead
Onsite Installation
Remote Support
Role: Application Design, Software Development, Deployment & Support
Production Lead: Mssng Peces
End Client: US Army
The Brief: The US Army was seeking to find a new way to engage with prospects. They commissioned a interactive, immersive experience that lets you follow US Army Soldiers on a series of training exercises via a “choose your own experience” style interaction.
The Solution: The Application also plays home to a series of ways to connect with recruiters as well as provides interested prospects with additional information on opportunities with the US Army.
My Role:
Product Strategy
Technical Lead
Software Lead for VR Application and Web App Development
QA & UAT
Deployment for iOS, Android and Web App
Role: Game Design, Software Development, Onsite Deployment & Support
The Brief: Ray Ban was looking to bolster their presence at the annual Vision Expo West conference. To do this they were looking for an innovative way to get the attendees engaged with their new Blaze collection. Our solution was to gamify their experience.
The Solution: We developed a gaming experience whereby people would register at the interactive Kiosk allowing for a data capture opportunity. During this fast process, users were also invited to choose their favorite Ray Ban Blaze collection glasses and virtually try them on using Augmented Reality filters. Once they completed the check in process, they were invited to the gameplay area which featured their picture (taken moments ago) adorning the projection mapped wall. They could then take the provided kickballs and toss them onto the projection mapped surface in an effort to see how many Ray Ban Blaze glasses they could put onto the virtual face as possible. High scores were captured and daily prizes were awarded to the top contenders.
My Role:
UX Design
UI Design
Software Lead
QA & UAT
Onsite Installation & Support
Event Support
Role: Managing Director, Executive Producer for Gramercy Tech
End Client: Miami Airport
Production Client: Starmark International
The Brief: Miami Airport has made a significant investment into green technology and green practices. To promote this industry leading initiative, we helped them to develop an Augmented Reality application to highlight the key features within the airport as well as educate users on how their own home can be more green.
The Approach
Miami Airport has made a significant investment into green technology and green practices. To promote this industry leading initiative, we helped them to develop an Augmented Reality application to highlight the key features within the airport as well as educate users on how their own home can be more green.
My Role:
Product Strategy
Technical Leadership
AR Development
Deployment
Role: Managing Director, Executive Producer at Gramercy Tech
End Client: TD Ameritrade
The Brief: TD Ameritrade was looking for a innovative way engage LINC attendees to participate in a corporate giving activity. Building on the idea of a 5K road race, we constructed a virtual reality bike race where attendees race the clock and pick up “power ups” to add to their individual giving total. A display shows the scoreboard and allows the attendees to engage in friendly competition to see who can generate more during their 2:30 ride.
The Solution: Using newly released VirZoom VR Haptic Bikes, we developed a productized game experience where by users can ride laps around a virtual course and collect points that equate to a corporate giving dollar amount.
The Product: While this was initially deployed for a corporate retreat event with TD Ameritrade, it was productized and deployed several times over the course of a two year span. The software design enable us to make updates through a very simple localized CMS which can change the colors, graphics, logos, audio, scoreboards, maps and scenery in just minutes.
My Role:
3D design of gaming environment
UX/UI design and Sound design
Unity VR Development for core gameplay and
Backend Development of gameplay and scorecard infrastructure
Onsite deployment and attendee management
Role: Managing Director, Executive Producer for Gramercy Tech
End Client: Various
The Product: Training GO is an iOS training tool based on the wildly successful Pokemon GO game. The gameplay is designed for indoor spaces and utilizes bluetooth beacons to triangulate the position of the users in play.
Once a user enters a pre-defined space, “Quiz Stops” appear allowing users to click and complete a multiple choice question before they enter the AR experience of capturing a 3D model projected into the space which reinforces the main theme of your training session.
Users are awarded points for answering the question correctly, the number of attempts needed to capture the 3D object and time required to complete the task. Point totals are then collected and displayed on the leaderboard.
My Role:
Creative Director
AR App Software Lead
UX Research Partner
Prototyping & Playtesting
QA & UAT
ASO (App Store Optimization)
Deployment (iOS & Android)
Role: Managing Director, Executive Producer at Gramercy Tech
End Client: Ellen Tracy
The Ask: I partnered with Ellen Tracy to deliver a series of 360 videos to distribute via social and owned channels. These videos featured influencers showcasing the latest in Ellen Tracy clothing while they describe their paths to success.
The Results:
100X video views on social (Compared to other video content)
50X likes (Compared to other video content)
What I Did:
Video Direction
Creative Direction
360 Video Capture and Production
360 Video Post-production
Overview: In 2015-2016 I conducted a series of experimental shoots to test the viability of volumetric video production for B2C business opportunities. I was involved with a startup called RowZero which was looking to become the first multi-angle, user directed, live-streaming 360 video service based in the music industry. We captured and produced a series of Volumetric “Videos” of singer/songwriter Stephen Kellogg to test the viability of this bleeding edge technology at the time. The company we partnered with was Organic Motion.
After these initial sessions, we expanded to explore the viability of launching an exercise series.
I have produced marker and markerless based AR programs for a number of clients to satisfy a variety of business goals. In addition to leading AR projects, I've also been involved in several mixed reality pieces utilizing the Microsoft Hololens as well as Magic Leap headsets.
Projects have included 8 minute immersive AR stories to visualize the automated city of the future with autonomous vehicles and cloud based traffic control to the recreation of the popular Pokemon Go game for use indoors at tradeshows and conferences to gamified AR scavenger hunts where users get to compete by finding the various AR markers throughout a event space and playing the associated games to see if they can top the scoreboard.
My first projects in the space started with spherical photography and 360 video. I developed and produced projects for Ryan Serhant of Million Dollar Listing, Ellen Tracy, live concerts, several large Pharma companies, Samsung and the I Love NY campaign.
My experience have led me to write, director, operate cameras and post produce (stitch, VFX, edit and mix spatial audio) 360 films.
The Brief: Develop a brand new UX concept for a Real Estate app by merging the best parts of Zillow with Bumble!
The Solution: Starting with the New York City Real Estate market, we built an iOS and Android app experience that customizes real estate selections based on your preferences and swiping history. The goal was to design a uniquely simple experience and allow users the surprise and delight of the popular dating apps while delivering meaningful and personalized real estate recommendations based on the user preferences.
The experience begins with a simple onboarding to determine the user likes and dislikes. Once they’ve established the baseline preferences, a user can begin swiping properties which in turn refines their upcoming recommendations based on a 14 point algorithm structure that ranks each property against a variety of binary and also qualitative factors.
The Results: The app has a 4.8 rating on both the Apple and Google Play stores. The app has been featured on TechCrunch , Architectural Digest , The Wall Street Journal and AdWeek.
My Role:
Account Management
UX Research
User Journey Development
UX Design Direction
Creative Direction
Algorithm Design
Software Development Lead
